Meta Ads for Your Retreat: What to Check Before You Spend Money

Recently, someone asked me if I could help them decide whether Meta Ads for their retreat would be a smart investment. This is a question I often get from my clients. Disclaimer: I’m not a Meta ads expert, but I’ve used them enough over the years to understand some important fundamentals. I know this is …

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Why People Choose You — And Why Your Wellness Offer Still Needs To Make Sense

How emotional connection and logical clarity strengthen how you communicate your wellness or retreat offer. I would die on this hill: When people decide to work with you, they do it because they feel like they know you — especially in a wellness business, where trust and personal connection matter. There is something about your …

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Step-by-Step Plan to Launch and Sell Your Premium Wellness Offer in 90 Days

If you've been working on crafting an incredible premium wellness offer that no one seems to notice, this post is for you. Today, I am sharing the 90 days step-by-step framework my clients use to launch and sell their premium wellness offers (and position their brands in the market). But first, disclaimer: If you’re not ...

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What Wellness Brands Can Learn From Madonna’s Offer Launch

Madonna and her spiritual teacher Eitan Yardeni are launching a wellness offer with a funnel. They just released a masterclass and promoted it through a free interview in Jay Shetti's podcast (I'll share the links below). Here is what you need to pay attention to as a wellness brand: 1️⃣ If you are building a wellness brand and you are not ...

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