Sharing Your Authentic Story: A 10 (+1) – Steps Guide to Connecting with Your Yoga Community

Dear friend, sharing your authentic story matters. In this post, I share tips for crafting and sharing your authentic story. Additionally, I would like to let you know that I’ve been updating and renovating my website. You may have noticed the shift in my brand name to Yoga Biz Mentor (it use to be Emprendedores del Yoga – Yoga Entrepreneurs in Spanish, my native language). A lot of exciting things are happening around here!

In addition to re-organizing my web, one of the key areas I’ve been focused on is my “about me” page. Today, I want to share insights that can help you when crafting and sharing your story in an authentic and meaningful way.

I have included the video below, and you can find all the text below the video as well, so you can use this blog post as a guide to crafting and sharing your authentic story.



Why does this matter?

Basically, people love to know the story behind a brand, a business, or, in your case, a person. Sharing your authentic story provides an opportunity to establish a connection with your community or the people who find you online.

Now, if talking about yourself feels intimidating, let me clarify a few things. I’m not suggesting you share the nitty-gritty details of your personal life or the struggles you might be facing right now. Those, you don’t have to share online (unless, of course, you want to!). Instead, I’m referring to your past struggles—the ones you had before you encountered your yoga or wellness practice, the ones that are more manageable or you’ve overcome today…Why? because this is what your peps are most interested in!

What to consider when crafting & sharing your authentic story:

Write in 1st person: Firstly, consider the fact that you are a person, not a corporation, people want to connect with you!

Be Intentional: Decide what part of the story you want to tell. Of course, never make things up, but reflect about those parts of the story your students or clients can relate today. Consider their dreams and desires as well.

Share Your I Help Statement or Your Mission Post: Let people know what you stand for. It helps them decide if you’re the teacher they need, and it respects their time.



Keep It Short: Succinctness is key. Be concise and move to the next point.

Make It Clear, Spacious, and ‘Breatheable’: Add spaces between paragraphs for readability, or consider using bullet points for clarity.

Add Emotion: As I have said, don’t hold back on expressing how you felt during your past struggles. We are emotional beings.

Express Your Unique Voice: Share your story authentically. Let your personality shine—be it humor, inspiration, or introspection.

Show Your Face!: Your face is your most powerful logo. People connect with people, so let them connect with you.

Infuse Your Hero’s Journey: Tell how you overcame the obstacles your ideal student/client is facing right now.

Include Certifications Separately: When reading your about page, people are more interested in your story than your credentials at this point.

Clear Call-to-Action: Finally, guide your readers on the next steps after reading about you.


In conclusion…When crafting your authentic story, be yourself and be intentional.

I hope you find these tips helpful.

If you’d like an example, check out my “about me” page. 

Also, check out a condensed version on my Instagram page as an example for introducing or reintroducing yourself to your community.

Furthermore, for a game-changer in writing, I highly recommend ChatGPT. I’ve used it for my “about me” page, the social media post above, and even this email. Check out this video to understand how it works.

That’s it for today! Have a lovely day, and I’ll talk to you soon!

Manu.


¡Hola! I’m Manu.

I’m on a mission to help yoga and wellness professionals like YOU elevate their marketing & biz game, so they can navigate the industry fearlessly and achieve sustained growth. Having said that, I don’t like to use manipulative or coercive techniques.

You can learn about my story here.