Maximize Your Retreat’s Profit: A Comprehensive Guide

Hi friends, today I am writing about how to maximize your retreat’s profit. Maximizing a retreat’s profitability is one of the most crucial aspects that quite often is neglected by retreat leaders… and I am on a mission to change that!

Here’s how the story typically goes…

An amazing Yoga & Wellness expert (already a retreat leader or aspiring to be one), a master of their craft, dreams about running a retreat. Their community and clients are excited about the idea (they might have even asked for it!).

They try their best to organize, price, market, and sell their retreat, often overlooking important details and logistics essential for running a successful and profitable retreat. Among them, the most crucial aspect: pricing it right to maximize retreat profit.

Then, they end up running the retreat, and in the best-case scenario, the retreat is a transformative and wonderful experience for the attendees, a great experience for the retreat leader as well, and possibly, a profitable venture for the venue.

After the retreat, when crunching the numbers, the retreat leader realizes they have leftovers after covering all the expenses like venue, trips, and presents…Not to mention the cost of countless hours of preparation, teaching, and coordination (ouch!😣).

Retreat leader understands that it was not worth the headache considering the profit but try to convince themselves that it was good for exposure, marketing, and so on, but soon, their clients ask for another retreat, and the retreat leader tends to forget about their previous financial loss, embarking on a similar journey that leads them to a similar result.

I have seen this again and again… and this must STOP.🤚


[I recorded a Facebook live session in our private Facebook community discussing this topic. If you prefer video content over reading, you can watch the 20-ish minute video corresponding to this blog post below. 👇👇👇]

 


Some truth bombs that should make you start considering maximizing your retreat profitability.

According to research, the global wellness & retreat tourism market size was valued at USD 814.6 billion in 2022. Wellness retreats are a powerful traveling trend expected to expand at an annual growth rate of 12.42% from 2023 to 2030.

Despite these staggering numbers, retreat leaders often overlook maximizing retreat profitability. This oversight may stem from a lack of education on how to professionalize their passion. Unfortunately, nobody taught retreat leaders how to think and act as business owners, hindering their potential to make abundant profits with their retreat ventures.

But, how do you do that? How do you maximize your retreat profit? Let me guide you in this process…

In early 2022, an incredible professional opportunity fell into my lap – the role of Retreats Director at Six Senses Ibiza. It was an offer too good to pass up, and I held the role until November 2023. Throughout this period, I directed and curated unforgettable retreats for renowned leaders like Mark Hyman, Taryn Toomey, Krista Williams, Oona, Marisa Peer, Chervin Jafarieh, Richard Rudd, Sanctum, Wylder Retreats, Hanna Poikonen, Eric Standop, Larissa Laudenberger, The Way of Mantra, Laura Dodd, Laruga Glaser, and many others.

My responsibilities at Six Senses extended to managing the annual retreat calendar and ensuring the profitability and financial aspects of each retreat, as well as logistics and operations. But even before that, I’ve also run my own retreats, understanding all the involved aspects.

There is one thing I want to make clear: As in anything in life, intention is key, and that also applies to your retreat’s planning and profitability.

A few important questions you should reflect upon before considering running your own retreat:


How much money do I want to make out of this venture?

What’s the minimum number of retreat attendees I can take?

Am I comfortable and capable of handling all the logistics and operational aspects beyond teaching, or should I hire (involving extra costs) someone for this?

Is it better to lead this retreat on my own, or to hire/collaborate (involving more extra costs) with another retreat leader?

Do I currently have some clients or a community of potential clients I can market my retreat to?


The questions above are crucial and should NEVER be neglected.



What are the main steps to maximize your retreat’s profit?

If you have found your way here, let me tell you that there is a way to make your retreat abundantly profitable. I have successfully implemented it for my own retreats and guided other retreat leaders through the process. Here are five important steps to maximize your retreat’s profit:

#1. Understand ALL the costs involved in your retreat.

At the beginning, meticulously map out ALL retreat expenses, including travel, accommodation, food, teaching expenses, marketing expenses, etc. Many retreat leaders make the mistake of not calculating expenses, hindering the final retreat’s profits. Take your time to estimate ALL the costs involved—it will be worth it!

#2. Price your retreat considering all the costs involved AND your profit.

Be INTENTIONAL; creating a pricing strategy that aligns with your retreat’s value is crucial for its success. Understand all the costs involved (previous point), and include your profit. Yes, you read that well. You want to know how much you want to make.

One typical question I get from my clients is:

How much should I charge?

My answer is always the same,

It’s up to you and your:

  • Ability to solve your client’s well-being problem,
  • Understanding of your client’s problem dimensions,
  • Capability to showcase the value of your retreat in your marketing materials.

Having said that, at least, considering all the work involved, I advise to aim for a minimum profit of 7k to 10k € for retreat (considering a minimum number of attendees).

#3. Manage your retreat’s deposit.

Avoiding financial risks improves profitability. If you’re in the process of planning a retreat, it’s essential to be aware that most venues will require a non-refundable deposit. This deposit poses a risk, particularly if you haven’t secured enough guests or failed to reach the minimum required number.

So, how should you navigate this situation? The idea is to market and sell your retreat before paying a deposit to the venue. I explained this in detail in one of my recent Instagram lives. Go and have a listen.

#4. Uplevel your marketing game and landing page.

Use a structured approach to create a retreat landing page with ALL the necessary information, and follow a proven method to effectively market and sell your retreat. Include high-quality images and provide details about the venue, location, inclusions, pricing, and more…and yes, add a payment button to get your deposits ASAP!

#5. Consolidate your numbers after the retreat.

Consider this step to see where things went great and where improvements can be made. Even if you price your retreat correctly, there are going to be extra expenses you did not account for, so it is always good to reconcile your numbers.


I really hope this post helps! If you are dreaming about offering a great transformational retreat, but feel unsure of where to start with the complexities of logistics, pricing, and marketing, know that you and I can work together with my service designed specifically for retreat leaders.

Whether you’re at the early stages of planning your own retreat and need help with aspects like pricing, marketing, and venue negotiations, or need comprehensive support for tasks beyond, such as legal forms, and schedule creation, etc., I’ve got you covered!

[Arrange a FREE consultation with me] for a virtual coffee or tea, and let’s talk about your project.

Thank you for reading!

Manu.


¡Hola! I am Manu,

I am on a mission to help yoga and wellness professionals like YOU to radically transform their marketing & biz game, so that they can navigate the industry fearlessly and achieve a thriving success!✨ Having said that, I don’t like to use manipulative or coercive techniques.

You can learn about my story here.

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