How I Found My First 1:1 Clients as a Yoga & Movement Expert (Tips For You!)

Hello my friend, today I am going to share a story about how I found my firsts 1:1 clients as I was living in the city of Bangkok, and I run my own business as a yoga and movement expert. I am confident that my story will help you so that you can also find your own 1:1 clients in the city that you are currently living in.

Let’s dive into all of the details about this story and also the points that you can apply for your own business.

You can also listen to this in our podcast, or watch the video below:



Big Challenges I Faced While Looking For 1:1 Clients

When I embarked on the journey of founding my business in a busy city like Bangkok, far from my home country, I encountered numerous challenges. One of the biggest hurdles I faced when I look back on how I found my firsts 1:1 clients, was the big contrast in pricing within the local yoga and fitness market. The prevailing rates were considerably low, leaving me feeling uncertain about how to sustain a balanced work-life dynamic while offering my services.

As I connected with fellow practitioners and professionals in the city, I learned that many would travel to clients’ homes, investing time and effort to conduct private 60-minute sessions. These sessions were typically priced between 800 to 1,000 baht, roughly equivalent to 20 to 25 euros. The realization of these rates left me feeling overwhelmed. How could I sustain myself if I were to charge such low prices? Moreover, if I aimed to set higher rates reflective of the value I offered, how could I position myself to attract clients willing to pay premium prices, perhaps three or even four times higher than the local rates?

How I Found My First 1:1 Clients Navigating the Vastness of Bangkok and Transitioning Online

Another significant challenge I encountered when I look back on how I found my firsts 1:1 clients, was navigating the busy metropolis of Bangkok. While writing these words in 2024, I can confidently say that I’ve developed a strong affinity for this vibrant city and now feel completely at home here. However, it took time and adjustments to reach this point.

When I first started my business in late 2018 and early 2019, I dealed with the demands of commuting to the city center every day for studio sessions or traveling to clients’ homes. The constant hustle and bustle of navigating the city were draining and exhausting for me.

Prior to 2020 (hello COVID-19 regulations!), I had already begun teaching online, a practice that was relatively uncommon at the time. However, as 2020 unfolded, I increasingly transitioned to online platforms, allowing me to conduct the majority of my work remotely, right from the comfort of my own home.

Most of My Work With Clients Today Consists of 1:1 Online Sessions.

Today, while I still organize in-person group events like my upcoming Zenpreneur Biz Bootcamp in April 2025, most of my work with clients consists of 1:1 online sessions. This shift has been transformative, sparing me the need for daily commutes and allowing me to focus on supporting yoga and wellness practitioners from any location worldwide.

I share this personal aspect of my journey with the hope that it may resonate with you and offer insights into potential shifts in your own business model. Perhaps, like me, you’ve found yourself expending considerable energy and time on in-person sessions, leading to fatigue and burnout. In such cases, transitioning to an online format could be a viable solution, offering greater flexibility and freedom to work from anywhere.

As you assess your business model, journey and goals, consider the possibilities of adapting to online platforms to better align with your lifestyle and needs. Building a business that complements your unique circumstances is paramount, and I’m committed to assisting my clients in achieving this balance.



Before we get to the details on how I found my firsts 1:1 clients, let’s delve into the advantages and disadvantages of 1:1 sessions.

Pros and Cons of 1:1 Sessions

Let’s explore the advantages and disadvantages of offering 1:1 sessions in your yoga and wellness business.

Pros:
Personalized Support: One of the most significant benefits of 1:1 sessions is the level of personalized support your clients receive. With undivided attention, you can tailor your guidance to meet your client’s specific needs and goals. This individualized approach can lead to transformative experiences for your clients, enhancing the overall value of your sessions.

Higher Profit Margins: Typically, 1:1 sessions command higher prices compared to group sessions. This is justified by the additional time and attention you invest in each client, as well as any travel-related expenses incurred. The premium pricing reflects the enhanced value and personalized nature of the service, making it a lucrative aspect of your business.

Cons:

Time-Intensive Preparation: Offering personalized sessions requires thorough preparation to ensure the highest quality of service. You’ll need to invest extra time in planning and designing tailored experiences for each client, taking into account their unique preferences and requirements. Additionally, if you travel to clients’ homes for sessions, factor in the additional time spent commuting.

Energy Drain: Teaching 1:1 sessions can be emotionally and energetically demanding, particularly if you’re constantly catering to individual needs. Reflect on how you feel after each session—do you feel invigorated or drained? If you consistently feel depleted of energy, it may indicate that the 1:1 model isn’t sustainable for you in the long run.

Considerations For 1:1 Sessions:

Ultimately, deciding whether to offer 1:1 sessions in your business requires careful consideration of your own preferences and capabilities. While the personalized support and higher profit margins may be enticing, it’s essential to assess whether the model aligns with your energy levels and business goals.

Reflect on your past experiences with 1:1 sessions—are they fulfilling and sustainable for you? If you find yourself constantly drained after sessions, it may be worth exploring alternative business models that better suit your needs and preferences.
Remember, the success of your businesses is ultimately based on your satisfaction and well-being as a practitioner. Choose a model that allows you to thrive and serve your clients effectively, whether that involves 1:1 sessions or alternative approaches.

Finding Your First 1:1 Clients: My Journey and Insights

As mentioned, today, I want to take you on a journey through my experience of finding my first 1:1 clients as a yoga and movement expert in Bangkok. By sharing my story, I hope to offer valuable insights that you can apply to your own business.

1. Leveraging Connections:

Connections are key. You never know who might be talking about your services or where your next client might come from. Two of my loyal 1:1 clients in Bangkok were referred to me by colleagues from my past work experiences, despite neither of these colleagues residing in the city. By spreading the word within your own circles, you can tap into unexpected opportunities and expand your client base.

2. Niche and Unique Value Proposition:

Narrowing down your niche and defining your unique value proposition are fundamental aspects of building a successful business. Understanding who your business is for and how you can uniquely address their needs or challenges is crucial. For me, focusing on expats in Bangkok who valued health and well-being allowed me to offer premium 1:1 services tailored to their specific requirements.

3. Collaborations and Networking:

Collaborating with yoga centers, fitness studios, and wellness hubs can open doors to new connections and potential clients. While teaching group classes at these venues may not always yield significant financial returns, it can provide valuable exposure and lead to future collaborations or client referrals.

4. Engaging with Your Ideal Client:

Identifying where your ideal clients spend their time and actively engaging with them in those spaces is essential. Whether it’s healthy cafes, wellness stores, or community events, being present and open to conversations can foster meaningful connections and opportunities for business growth.

In Conclusion:

Finding your first 1:1 clients may seem daunting, but by leveraging connections, niching down, collaborating strategically, and engaging with your target audience, you can pave the way for success in your business endeavors.

Remember, building a thriving business takes time and effort, but with persistence, dedication, and help, you can achieve your goals.

Thank you for joining me on this journey. If you found this blog-post helpful, please share your thoughts in the comments below. For more resources and insights, visit my free resources.

Until next time, take care, and best of luck on your entrepreneurial journey!

Thank you for reading.

Manu.

P.S: By the way, my upcoming ZenPreneur Biz Bootcamp in Thailand is now open for bookings. If you’ve been finding value in my content and offerings and would like to elevate your life and biz on a deeper and more transformative level, consider joining us from April 5th to the 12th, 2025, in Koh Samui, Thailand.

[Check Out ZenPreneur Biz Bootcamp Details and Enrollment]



¡Hola! I’m Manu.

I’m on a mission to help yoga and wellness professionals like YOU elevate their marketing & biz game, so they can navigate the industry fearlessly and achieve sustained growth. Having said that, I don’t like to use manipulative or coercive techniques.

You can learn about my story here.

Leave a comment