Don’t Plan a Retreat If…

Hi friend, if you’re thinking about planning a retreat, there are a few things you absolutely need to get right beforehand.

Today, we’ll get into the top five.

BTW, these are the things we will be diving into my free webinar ✨️How To Successfully Lead an International Retreat✨️

Let’s dive in!

1. Don’t Plan a Retreat If You Haven’t Chosen the Perfect Venue

Choosing the right venue for your retreat is crucial. Imagine planning to deliver a transformative experience, only to find out that the location doesn’t resonate with your participants. This can completely destroy the retreat experience.

It is important to consider factors such as accessibility, the atmosphere of the venue, and the facilities available. Is it easy for your participants to get there? Does it provide a serene environment appropriate to your retreat’s goals? The risk of not investing time choosing a venue can lead to logistical problems down the road and not a great experience.

If you have never run a retreat, and don’t know exactly what to look for in a venue, check out this post.

2. Don’t Plan a Retreat If You Haven’t Priced It to Make a Profit

You might have the best intentions with your retreat, but without proper pricing, your retreat can turn into a financial disaster.

Have you considered all the costs and your profit? Many retreat leaders overlook this, leading to financial loss.

One common problem I see amongst retreat leaders is that they don’t calculate the price effectively for profit. They calculate a price based on how they feel, and they might lower it down when they see their retreat does not sell well.

In the end, if they end up running the retreat, after they cover all the expenses, they realize there is not much profit for them, or they might have even lost money.

Income vs. Profit: Understanding the Difference

Income, also known as revenue, is the total amount of money generated from your retreat sales before any expenses are deducted. It includes all the payments that you have received from the participants.

Profit, on the other hand, is what remains after all the expenses have been taken off from your income. This includes costs such as venue rental, meals, activities, marketing, and any other expenses related to running the retreat.

See the difference?

Income (Revenue) = Total money received from participants
Profit = Income – Expenses

Profit is the actual financial gain you make from your retreat and is a key indicator of your retreat’s financial success. While income shows the total cash flow, profit reveals how much you earned after covering all the costs.

During our webinar, I’ll share the system I’ve used pre-covid for my past retreats, which allowed me to have a very generous profit, and to make retreat the most profitable venture for me. It is the system I am using for my upcoming bootcamp which will allow me to reach my profit goals with a minimum of 5 participants.

3. Don’t Plan a Retreat If You’re Relying Solely on Social Media for Marketing

Social media is powerful, but it’s not enough on its own. If you’re relying solely on social media to fill your retreat, you might end up with empty spots and a lot of frustration. Effective marketing requires a multi-faceted approach. While social media can generate interest, you also need to consider other aspects as well.

4. Don’t Plan a Retreat If You’re Afraid to Step Out Of Your Comfort Zone

Retreats are high-ticket programs, and sometimes a personal touch is needed to seal the deal. If you’re hesitant to step out of your comfort zone and engage with potential attendees, you might miss out on valuable sign-ups.

Personal interactions, whether through calls or direct messages, can be the difference between a maybe and a yes. Being able to confidently communicate the value of your retreat and address any concerns is crucial.

5. Don’t Plan a Retreat If You Don’t Know Your Dream Client

Your retreat isn’t for everyone, and that’s okay. But if you don’t have a clear picture of who your ideal attendee is, you will struggle to attract the right people.

Knowing your dream client means understanding their demographics, interests, and what they hope to gain from your retreat. This allows you to tailor your marketing and retreat content specifically to them, creating a more compelling and relevant experience.

Without this clarity, your marketing efforts might be too broad and fail to resonate.

I hope these points have given you some food for thought. Hosting a successful retreat requires careful planning and strategy.

If you’re serious about making your retreat a success, join us in our  free webinar where we’ll dive deep into these topics and more. You don’t want to miss it!

Manu.


¡Hola! I’m Manu.

I’m on a mission to help yoga and wellness professionals like YOU elevate their marketing & biz game, so they can navigate the industry fearlessly and achieve sustained growth. Having said that, I don’t like to use manipulative or coercive techniques.

You can learn about my story here.

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