A 6-Steps Wellness Business Roadmap: Your Journey Begins Here

Dear friend,

Today, I’d like to present a wellness business roadmap tailored for your journey as a yoga and wellness entrepreneur. I want to emphasize the crucial aspects to consider when embarking on this entrepreneurial path.

If you’re feeling confused and/or lost in your business journey, this blog post for you. 🧡

I understand firsthand the questions and doubts that can arise along the entrepreneurial journey. My advice is always to seek guidance from a mentor or coach—someone whom you know, like, and trust, and whose teaching style resonates with you. This guidance will enable you to focus on what truly matters and gain clarity on how to proceed with your business, ultimately accelerating your progress.


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Before We Dive into Your Wellness Business Roadmap…

But before we dive into the nitty-gritty details of your wellness business roadmap, I’d like to start with a disclaimer:

Like anything significant and meaningful in life, building a business that allows you to create the life of your dreams and attain the freedom you crave by doing what you love takes time, consistency and hard work. One thing I don´t support is when I see business coaches and marketing gurus online making unrealistic promises like:

Do this to build a six-figure wellness business in less than one year…

This trick will earn you €5,000 in one month…

These are the steps to build a completely predictable yoga business…

I understand that these messages are “sexy” and often sell well. We all crave the “quick fix” and the “straight line to success.”

The majority of us feel very uncomfortable with uncertainty. However, in my experience, dealing with a certain amount of uncertainty and unpredictability is part of the game, even for successful businesses.

I’m aware that this is not the most appealing message to share with you. It’s not an easy one for you to embrace. After all, embracing unpredictability shatters the fantasy of: “If I just ‘do the right work,’ I will have clients lining up at my door for my offerings…”, right?

However, when unfolding your wellness business roadmap to success, this piece of advice is crucial.

There’s a LOT of value in following a formula that has worked for someone else before, and that’s what I’m sharing today: a formula that has allowed me to work independently, embrace a nomadic lifestyle (which my soul loves), and receive thousands of euro payments from people I didn’t know before, enrolling in my six-month mentorship programs or retreats.

Business education, mentorship, and learning are the best and most predictable ways to “succeed” as a yoga/wellness entrepreneur.

Business education, mentorship, and learning are the best and most predictable ways to “succeed” as a yoga/wellness entrepreneur. In my case, all I did was apply what my coaches and mentors taught me. Furthermore, having a structure in your own business model will help you save tons of energy, time, headaches, and money.

However, always bear in mind that a business is like a living being, often unpredictable, and it cannot always be treated as a mathematical equation. It requires you to be okay with uncertainty and unpredictability and to understand that things work differently for people and businesses.

Okay, now that I’ve gotten this off my chest, if you’re on board with this, let’s dive in!



wellness business roadmap
Your wellness business roadmap…

First Step in Your Wellness Business Roadmap: Your Business Idea

This is one of the most crucial aspects of your wellness business roadmap. You need to determine what type of business aligns with your lifestyle. Embarking on the yoga & wellness preneur journey is an exciting and transformative experience, but it’s not always easy. You want to ensure that your venture resonates with your true self and brings lasting fulfillment.

For example:

  • You might be considering opening a brick-and-mortar yoga studio, but your true passion lies in running retreats internationally.
  • You might feel tempted to start a business solely for its perceived profitability. While financial success is important, will this business idea truly make you happy and provide the freedom you’re dreaming of?

Lacking clarity at the outset of your journey poses a significant risk, and it’s one I don’t want you to bear.

A solid business idea is built upon your skills, passion, and experience. It should serve the purpose of helping people feel better about themselves or providing them with something they want or need.

If you’re at this stage of your journey, you might want to check out this blog post

 


Second Step in Your Wellness Business Roadmap: Your Ideal Client

If I could go back in time and speak to my younger self, when I started stepping into my journey as a yoga & wellness practitioner, I would have given myself this single piece of advice:

Start by focusing on ONE SINGLE NICHE. Find out WHO the people you love to work with are and how you can help them with your knowledge and skills.

I would advise you to do the same; this will allow you to…

#1: Stand out as a yoga or wellness practitioner.

#2: Connect better with your audience.

#3: Position yourself as a specialist in something specific.

#4: Facilitate your marketing.

#5: Stop competing with other yoga and wellness practitioners by lowering your prices.

 

Now, I understand that the process of niching down can feel difficult. If that is the case for you, I’d like you to check out my course ​Niche & Shine!​

 


Third Step in Your Wellness Business Roadmap: Your Community.

Once you have an idea of who your ideal client is, it’s time to build your community. Whether online or in person, having a community is essential. In 2024, even if you primarily work in person, having an online presence is crucial. If you find yourself struggling to establish an online presence, don’t worry—I’ve got you covered with a free resource below. 

Building a community doesn’t just mean accumulating followers or attendees; it’s about fostering genuine connections and providing value. Your community should be a space where your ideal clients feel supported, inspired, and engaged. Whether it’s through social media, email newsletters (my favorite), or local meet-ups, find ways to connect with your audience authentically. Remember, it’s not just about promoting your services; it’s about building relationships and trust.

Creating a strong community around your wellness business will not only attract potential clients but also establish you as a trusted authority in your niche. So, don’t underestimate the power of community building—it’s a vital step on your journey to success as a yoga and wellness entrepreneur.

 



Fourth Step in Your Wellness Business Roadmap: Your Communication Channels.

In my recent blog post about my own failures, I mentioned that one of my business mistakes was not building an email list beforehand. It’s important to find a way to stay connected with your community via email and not rely solely on social media for growth. Email remains a key aspect of any successful business, providing a stable foundation upon which to build and nurture lasting relationships with your community and clients.

If you’re on the fence about implementing a systematic way to collect emails from your current clients and community, I suggests you give it a try. You’ll be amazed at how valuable of an asset it can be for your biz. If you’re unsure where to start, I highly recommend ConvertKit as your go-to solution for email marketing. It’s easy to use, intuitive, and has significantly boosted my opening rates. You can open a FREE account for up to 1000 subscribers, allowing you to take the first steps toward building a thriving email list for your biz.

 


Fifth Step in Your Wellness Business Roadmap: Your Paid Offerings.

Now comes the exciting part in your wellness business roadmap – defining your offerings. As you delve into this phase, consider some key questions to guide your decision-making:

Format: Determine whether your offerings will be in-person, online, or a combination of both. This decision hinges on your target audience, your personal preferences, and the logistics of delivering your services effectively.

Tools and Software: Assess whether you’ll need specific tools or software to support your offerings. This might include video conferencing platforms for online classes, scheduling software for appointments, or payment processing systems for transactions. Choosing the right tools can streamline your operations and enhance the client experience.

Pricing Strategy: Settle on the pricing for your offerings. Consider factors such as your expertise, the value you provide, market demand, and competitor pricing. While it’s important to price your offerings competitively, don’t undervalue your worth. Aim for a pricing structure that reflects the quality and uniqueness of your services while remaining attractive to your target audience.

 


Sixth Step in Your Wellness Business Roadmap: Your Sales Process.

Selling is serving, and as an entrepreneur, it’s your responsibility to effectively communicate the value of your product or service. To make a sale, you must wholeheartedly believe in what you’re offering. If you’re not completely convinced of the value you provide, it will be challenging to convey that conviction to others.

Ask yourself: Would I buy my own product or service? If not, why? Identify areas where you can enhance the value proposition to instill greater confidence in your offering.

Remember, selling isn’t about working harder; it’s about making it easier for your clients to achieve their desired transformation. Whether you opt for an assessment to gather insights into your client’s needs or prefer a free discovery call, both methods serve as avenues for the sales interview.

During the sales interview, adopt the mindset of a coach rather than a seller. Your focus should be on asking questions and actively listening to your prospective client. Aim to understand their challenges, aspirations, and goals. The more you grasp their needs, the better equipped you’ll be to tailor your offering to meet those needs effectively.

 

Ask yourself: Would I buy my own product or service? If not, why?

Ultimately, the goal of the sales interview is twofold: to assess whether the client is a good fit for your program and to demonstrate how your product or service can address their specific needs. If it becomes evident that your offering isn’t the right fit for the client, be transparent and guide them toward alternative solutions or professionals who may better suit their requirements. Honesty and integrity are paramount in building trust and credibility with your clients.

I hope this was helpful. Thank you so much for reading!

Remember, growing your biz is a mid- to long-term goal, so try being gentle on yourself and don’t push yourself too hard! Never hesitate to seek guidance when needed.

Thank you for reading!

Manu.

P.S: Need support growing your biz? Let me help you! 😊

Check out my mentorship program and book a free consultation today.

And if you’re planning to organize your own retreat and feel confused and overwhelmed with logistics, pricing, marketing, etc., let’s chat about your project. 😉




¡Hola! I am Manu,

I am on a mission to help yoga and wellness professionals like YOU to radically transform their marketing & biz game, so that they can navigate the industry fearlessly and achieve a thriving success!✨ Having said that, I don’t like to use manipulative or coercive techniques.

You can learn about my story here.